A profile on up-and-coming South African YouTuber Mark Fitzgibbon
“In grade 12 everyone asked me “Where do you see yourself in 5 years.” I thought I’d have a 9 – 5 job by now, but NO. I’m still studying and I swear on the internet for a living” (Mark Fitzgibbon, 2016).
Mark Fitzgibbon is a 22-year-old coloured student at UCT who is taking YouTube in South Africa by storm. While he started his channel in 2013, it started to gain more following in the years of 2014 and 2015, and now he has over 16 000 (and rising steadily) subscribers to date. His vlogs are based on humorous and NSFW experiences within the Cape Coloured community of South Africa. Due to this niche market, Fitzgibbon has gained fame and adoration from his original target market but has yet to penetrate the international world of YouTube in a way that personalities such as Brandon Berg and Caspar Lee have managed to do.
In a modern 21st century, technology is changing the way things and people work, and creating a ‘global village’ – a borderless place where people from all over the world are able to connect instantly with one another. An epitome of this world is the move from the idealisation of actors and actresses to YouTubers. These people have found a way of profiting (both socially and economically) from their rich, zany personalities in surroundings where many skills and qualifications are becoming obsolete and there is less and less room for university students or graduates in the working world. Although his channel is a hobby and not a career, Fitzgibbon and his eccentrically Cape Coloured brand present a vast array of new opportunities to many South African youths.
While this brand is successful in South Africa, it is also controversial. All of the vlogs featured on his channel contain various examples of profanity, some degradation and a lot of crudeness, featuring examples of Cape Coloured slang and mannerisms. This can be seen in his Tiefs series, most especially: ‘Tiefs on the Train,’ where he details the pleasures of sharing confined spaces with individuals with hygiene issues and ‘The Hoermeid Tief,’ in which he defines and categorises increased hyper-sexualisation and related negative behaviours in young coloured girls. Mark could be criticised for the vulgarity of his speech and the situations he details, but it is important to understand that he deals with everything it means to be coloured and part of the community; the good, the bad and the ugly. And as a part of the community, he tells the story as captivatingly and filthily as only a Cape Coloured can. By playing on stereotypes as well as the language, he aims to “focus my videos on not just ridicule, but a sense of empowerment as well. Always telling people to be proud of who they are” (Mark Fitzgibbon, 2015).
However, this online persona does not dictate his life. Fitzgibbon brings his coloured humour and personal verve to everything and every situation, but keeps many aspects, such as his segments on UCT Radio, highly professional and clean-cut. Mark’s work ethic and sharp wit have actually contributed to his success, earning him many openings, and have allowed him to extend his branches into other fields. He says, “The most beneficial part of having my vlogs on YouTube is that it has presented me with a lot of opportunities and I cherish the positivity that it has provided me with (livemag, 11 April 2016). His greatest achievements include being sponsored by WeChat, being featured on IOL News’ website (IOL, 8 April 2016) and creating his own MC business with fellow vlogger Brandon Berg.
Regardless of his use of language, Mark Fitzgibbon can be seen as a great example to young people within the coloured community. Coming from the Cape Flats in Mitchell’s Plain to attend one of the most prestigious universities in Africa, Fitzgibbon knows what it is to rise above one’s circumstances and surroundings. Coloured citizens constitute the majority of the Western Cape’s racial demographics, yet remain a marginalised group. Many of the community struggle with socio-economic problems (such as extreme poverty and a lack of adequate/higher education) and are ill-represented both in the media as well as in politics. Having a successful, educated and goal-orientated coloured figure to look up to could well make a difference in the lives of many struggling children in SA.
Being a young role model entails a lot of work. Fitzgibbon juggles his vlog, PR work and social life without compromising the integrity of the second degree he is currently working towards. On top of this, he is outspoken about social issues and continues to strive towards a creating a better South Africa, using his position to highlight problems. He believes that “…racism, gender inequality and homophobia are still real problems in society and that the youth of today can fight against it” (MediaClubSouthAfrica, 19 June 2015). He was also a part of the #FeesMustFall movement in 2015 and continues to speak passionately about student issues on his various social media accounts.
Perhaps this comedian and his ‘kroes kuifie’ are a fleeting occupation before he moves on to bigger and better things in the science field. Perhaps they will continue to grace computer and phone screens for a while to come. All that is known is that Mark Fitzgibbon is inspiring the coloured community to aim higher and to take pride in their language, identity and culture- one laugh at a time.
Sources:
Featured Image
Facebook Quote
Website Quote
LiveMag Feature
IOL Feature
Media Club Feature